Food photos for ghost kitchens and virtual brands

Virtual brands live and die on their menu photos. There is no storefront, no dining room and no sign on the street: the photo on the app is the whole brand. And a ghost kitchen running four concepts out of one line needs dozens of photos, all looking like they belong to the right brand.

The trick is to pick one look per brand and stick to it. Shoot each item once, right off the line, under whatever light the kitchen has. Run the burger brand’s items through Delivery Ready and the wing brand’s items through Color Pop, and each menu comes out consistent without a single studio day.